Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Well, friend, today is International Talk Like a Pirate Day. So shore up your best pirate puns and show them off in your meetings today. Or see how many slightly extended "Arrs" you can work into ...

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...

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Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

Your nonprofit uses social media marketing to reach its various audiences, right? So, how's it going? Wish you could acquire and engage more supporters? No matter how big or small, your nonprofit can ...

A growing number of books and articles are actively promoting the concept of Customer Experience Management (CEM). There are also a growing number of agencies and consultancies claiming expertise in ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...