Direct mail generally has a higher response rate than email, with averages around 9%. Using personalized and targeted lists ...

If you fail to plan, you are planning to fail”. The well-known quote is attributed to Benjamin Franklin (1706-1790), renowned ...

The Toyota Prius may not be one of the most exciting vehicles in the modern automotive market, but it is still impressive in ...

Kirstie Wood, Founder & Lead Consultant at Campaign Core, a Wellington-based digital marketing agency, has headed to Auckland until 27th September to offer businesses free marketing strategy reviews – ...

Zenia Mucha, currently the social video platform's chief brand and communications officer, adds marketing to her duties ...

The new book “Imposters on the Zoom ... customers is less valuable than interacting with them and creating success stories. Webinars about email marketing are less valuable than creating email ...

Bowlarama” focuses on the design, marketing and even glamour of bowling in the 1950s and ’60s. Columnist/bowler David Allen ...