The Evolution of Commerce Media in Europe - ExchangeWire.com
WEBJan 25, 2023 · The Evolution of Commerce Media in Europe. by Mathew Broughton on 25th Jan 2023 in Insights & Attitudes. Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the course of last year. Global and local brands are keenly exploring how …
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Apple Request a Pause; Outsmart OOH Playout Reporting Standards
WEBby Zara Briggs on 11th Oct 2021 in News. In today’s ExchangeWire news digest: Apple request a temporary pause to a recent court ruling; Outsmart and IPA's outdoor specialists have announced the publication of OOH Playout Reporting Standards; and PDQ.com have announced the acquisition of SimpleMDM.
Atmospheric Marketing: Bringing a Classic Marketing Tactic Into …
WEBFeb 12, 2016 · The term atmospheric marketing was originally applied to the practice of altering the display surrounding an in-store product to enhance its appeal to customers; but the phrase can now be updated with a digital definition. The modern meaning of atmospheric marketing would be using data signals to …
Retail Media Sees Significant Growth; Audio Makes a Splash in …
WEBMar 1, 2024 · This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues
NapoleonCat Forms Strategic Partnership with RTB House Group
WEBNov 2, 2021 · NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed. NapoleonCat is a SaaS subscription-based social media management ...
Lumen Research is Granted Patent in the EU for Eye-Tracking Data ...
WEBToday (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest on web pages through eye-tracking on both mobile and desktop environments through webcams.
InfoSum Appoints Lauren Wetzel to Lead North America, Manage …
WEBOct 9, 2020 · Nick Halstead, CEO and founder of InfoSum said, “I’m delighted to welcome Lauren to InfoSum’s leadership team. With her experience of developing strategies that promote rapid growth, she will play a pivotal role as …
The Stack: Latest Ad Tech Deals and Acquisitions
WEBAug 2, 2024 · Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights partners, the sports giant renewed deals with Disney and Amazon, as well as striking a new partnership with NBCUniversal. In the events space, Hyve acquired POSSIBLE, the marketing trade association powered by MMA Global.
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